Commercial Sector
Founder Message
From our foundation to today, as a comprehensive distributor of highly durable household electronics, Alpha Power has continued to progress along with the most advanced technologies of the industry. Throughout the years, our basic philosophy has been to contribute to the realization of a truly affluent and sustainable society through continuous technological innovation using the products capabilities we have cultivated over years. Our business domains, which began with air conditioners and other cooling instruments, have continued to expand as we attempt to respond to the growing and changing needs. Our strong bonds with the distribution channels have helped us achieve our objectives. As a truly visionary company, we hope to contribute by identifying societal needs and generating new products to fulfil them faster than any other competitor in the market.
Alpha Power Trading “About Us”
Alpha Power is one of Saudi Arabia’s leading trading companies and a strong distributor of durable household electronics. We provide products and support services to customers across the Kingdom of Saudi Arabia. Alpha Power has a long tradition of leadership and innovation. We continue to expand our product line and services to meet emerging customer needs. Our broad range of capabilities includes creating new, more efficient products assisted with service supports and our strong logistics network that help us making the right association for the international brands to successfully enter and lead the markets. We create comfortable and productive environments, regardless of the climate and safeguard the global natural resources. Setting the standard for performance, energy efficiency and sustainability, Alpha Power offers solutions in air conditioning, building material and controls and energy services for the building lifecycle. We provide solutions, services and education to lead the green building movement. Headquartered in Jeddah, Alpha Power family consists of a network of partners, agents and associates all around the Kingdom of Saudi Arabia.
Operations
Alpha Power has corporate operations across the region under a highly experienced management. We have a very strong logistic network that enables efficient operations in the market. Having its business centred and controlled from its head office ideally located in Jeddah KSA, Alpha Power operates its business with international standards and best practice methods.
Alpha Power’s distribution channels include public and private contractors, key account customers, wholesale distributors and specialized retailers. We have empowered our operations with technological advancements and we progress toward the future. Our operations however, ensures a green world for the coming generations and we heartily contribute for our nature protection.
Logistics
Our marketing activities start from understanding the need and want of our customers. We research the market to source the right product that satisfy our consumers. We have a strong marketing research team equipped with technological and analytical knowledge and we narrow down our decisions with the ideal products to be brought into the market.
Alpha Power’s marketing team strategizes its marketing plan and activities to the right medium to reach the consumers and communicate with them our products added value and how it exclusively fulfils their needs.
We also do the necessary steps to maintain our relationship with our consumers and ensure that the best quality and services are being offered. Moreover, we have formulated our strategies to develop our brand equity in the markets and make sure that the brand story, ethics and values known to all stakeholders.
Other Sectors
-
Renewable Energy SectorPopularRenewable Energy Sector
-
Energy SavingEnergy Saving
-
Innovative IndustriesInnovative Industries
-
Specialized ContractingSpecialized Contracting
-
Commercial SectorCommercial Sector
Vision
Our vision is to become a leader in our business domains by innovation, commitment to research and development to keeping growth always high.
Mission
Our mission is to implement relevant strategies to develop Brand Equity by aggressively building and promoting our brands in our markets.
objectives
Partnership
Alpha Power entertains strategic partnerships to develop its business rapidly. We have OEMs across the globe to manufacture the right products for us to distribute in the respective markets. We also have strong distribution channels in Saudi Arabia to enhance our marketing and sales activities and made strong bonds with companies to strengthen our logistic networks and technologies. We also have partnerships with many international brands to introduce them to our markets. We leverage our distribution channels to those brands and also perform the right marketing activities so that they can make sure their products penetrated the right market at right time with right components. Alpha Power also joins hands with retailers by investing in their business to expand their business and benefit more from the favorable economic factors. We are keen to grow our partners portfolio and always invite new companies to join our family.
Human Capital
Our people make our company. Alpha Power has a strong pool of excellent and talented human resources led by experienced and visionary management. We choose the right people with right skills and right attitude and train them periodically to make them stay up to date and thereby making the organization stay updated. Our employees work as family for the development of the company and to achieve its short term and long-term objectives. We have our corporate working environment that always incentives the employees bring the most out of them and help them learn new things which make them improve their productivity. We always listen to our employees and value their ideas. Our team is dedicated to work with our working motto Performance, Excellence and Professionalism (PEP).
ERP System
Alpha Power implements the best ERP system to manage its wide business operation. The ERP system manage our supply chain, projects, human resources, customer relationship, finance and sales. We always upgrade our system in accordance with the technological advancements and business development. We have partnered with top level IT companies to enrich our business operations. By adapting this technological tool we assisted management not just to manage our business operations, improve decision making process but also to increase the productivity and efficiency of our resources and assets and bring the best and most out of them.
